Holt Renfrew Can't Are living Without: Window Dressing up
Posted by jim king on Friday, March 18, 2011
The genesis of the concept? ¡°We wanted to be celebratory for spring and also participatory,¡± Gerhardt explains ¡°I wanted to make them sort of the Speakers¡¯ Corner of windows and to include other people¡¯s voices. Because we can tell you a heartbeat what the season¡¯s essentials are,¡± he continues, ¡°but we¡¯ve become a kind of culture based on opinion. We want to hear our friends, people of note say it, not just celebrities but people who are approachable.¡± And the christian louboutin are a cross-generational, diverse array ¨C from fashion magazine editors to Fefe Dobson to a Vancouver Canuck, in words as short and sweet as a tweet.
Last month when the windows were unveiled, a coincidental #cantlivewithout Twitter hashtag did indeed made the rounds, but it quickly dissipated. That¡¯s because while the in-person store visuals are bold and engaging, the formal virtual aspect that might have made this campaign a christian louboutin salecoup is missing. While the Holt Renfrew website features VP of fashion direction Barb Atkin¡¯s own list (fleshtone patent Christian Louboutin pumps, a crisp trench coat), there¡¯s no master online list or microsite to offer a peek at their influencer¡¯s lists ¨C nothing to click and link to ¨C and no Facebook campaign page for customers to contribute their own Top Tens. It¡¯s that sort of simple social media component that could easily have gone viral.
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Last month when the windows were unveiled, a coincidental #cantlivewithout Twitter hashtag did indeed made the rounds, but it quickly dissipated. That¡¯s because while the in-person store visuals are bold and engaging, the formal virtual aspect that might have made this campaign a christian louboutin salecoup is missing. While the Holt Renfrew website features VP of fashion direction Barb Atkin¡¯s own list (fleshtone patent Christian Louboutin pumps, a crisp trench coat), there¡¯s no master online list or microsite to offer a peek at their influencer¡¯s lists ¨C nothing to click and link to ¨C and no Facebook campaign page for customers to contribute their own Top Tens. It¡¯s that sort of simple social media component that could easily have gone viral.